MAKATI CITY — Makati City is throwing its support behind Manila FAME 2026, the country’s leading trade exhibition for home, fashion, and lifestyle products, as it prepares to showcase Filipino craftsmanship to international markets. Organized by the Center for International Trade Expositions and Missions (CITEM), the Department of Trade and Industry’s export promotion arm, the 74th edition of the event will run from October 15 to 17, 2026, at the World Trade Center Metro Manila in Pasay City. Around 400 Philippine manufacturers and brands are expected to participate, highlighting the creativity and craftsmanship of local artisans and designers. Carrying the theme “Bloom,” this year’s exhibition reflects the continued development of Filipino makers and the growing international appreciation for distinctive, handcrafted creations.
A Platform for Growth and Global Recognition
The city’s backing of Manila FAME reflects Makati’s efforts to strengthen local businesses while bringing Philippine-made products closer to global markets. The trade show provides Micro, Small, and Medium Enterprises (MSMEs) and artisan communities with valuable opportunities to meet international buyers, establish business connections, and broaden their reach. As consumers worldwide increasingly seek products with authentic stories and handcrafted character rather than mass-produced designs, Manila FAME 2026 will spotlight the Philippines’ ability to combine traditional techniques with modern aesthetics. The participation of Makati-based businesses and trade professionals can further reinforce the city’s reputation as a center for commerce, creativity, and entrepreneurship while supporting the country’s expanding export industry, particularly in design and value-added products.
An Invitation to the Makati Business Community
Makati’s business leaders, industry professionals, trade representatives, buyers, and design enthusiasts are encouraged to take part in the three-day showcase of Filipino ingenuity. Visitors can discover a wide range of locally crafted offerings, including home furnishings, décor, fashion pieces, and lifestyle products. Those interested in attending may register as trade buyers through the official CITEM portal. The Makati City Government is encouraging its business community to use the event as an opportunity to discover partnerships, explore new markets, and build connections. Through its support for Manila FAME, the city continues to promote Filipino industries that are locally produced, culturally rooted, and capable of competing in the international market.
