HONG KONG — The Palawan Group of Companies transformed its booth into a vibrant community hub during the Flores de Mayo festivities at Chater Road in Central Hong Kong. Thousands of Filipino domestic helpers and caregivers gathered to celebrate their shared heritage and faith. The company offered more than just remittance information.
OFWs enjoyed interactive games, exciting raffle prizes, and exclusive giveaways that added warmth to the celebration. The festive atmosphere provided a rare moment of joy and connection for workers who spend most days caring for others. It became a space where they could feel truly seen and valued in their host city.
Honoring the Sacrifices of Modern-Day Heroes
According to the Department of Migrant Workers, over 200,000 Filipinos live and work in Hong Kong, many serving as domestic helpers and caregivers. These workers endure long hours and deep homesickness to give their families a better future. Behind every remittance is a story of sacrifice and unwavering love.
Through its "There Na" campaign, the Palawan Group honored OFWs as modern-day heroes. Chief Business Development Officer Lisa Castro-Sabado said the company never takes their sacrifices lightly. "We make sure their support reaches home through a service that is mura, mabilis, at walang kuskos-balungos," she said, meaning affordable, fast, and hassle-free.
The campaign draws a powerful parallel between the iconic Filipino superhero Darna and the real dedication of overseas workers. Both represent strength, courage, and timely rescue. The company aims to be as reliable and swift as the heroes OFWs have become for their families back home.
Fast, Affordable, and Hassle-Free Remittances
Remittances remain a critical pillar of the Philippine economy, accounting for roughly 8.7 percent of the country's GDP. OFWs in Hong Kong rely on safe and convenient channels to send money home. The Palawan Group provides multiple options to meet this essential need.
Through Palawan Pawnshop-Palawan Express Pera Padala and the PalawanPay digital app, the company offers extensive reach across the Philippines. With more than 45 international remittance partners and over 3,500 branches nationwide, funds can be claimed quickly and securely anywhere.
PalawanPay, the company's digital wallet platform, enables users to receive remittances, pay bills, purchase mobile load, and access other financial services through a single application. As of June 2026, the app is used by more than 22 million Filipinos, reflecting growing demand for digital financial solutions.
Building Community Beyond Transactions
The Flores de Mayo participation reflects the Palawan Group's commitment to building genuine connections with the Filipino diaspora. The company understands that sending money home is not an occasional act but a routine expression of care. Remittances represent an emotional lifeline, not just financial transactions.
By bringing together culture, community, and service under one roof, the Palawan Group bridges the distance between OFWs and their loved ones. The Hong Kong celebration demonstrated that the company stands with Filipino workers at every step of their journey, honoring their contributions to families and the nation.
