MAKATI CITY — PLDT Global Corporation is gathering Philippine brands and merchants at Monarch Manila in Makati City for a networking event focused on expanding into the overseas Filipino market. Scheduled for May 21, 2026, SYNC CITY '26 will showcase PLDT Global's suite of digital growth solutions designed to help businesses connect with Filipino consumers abroad. The event is positioned as a venue for companies that want to reach, sell to, or remain visible among Filipinos overseas and their families in the Philippines.
Digital Platforms for Cross‑Border Commerce
PLDT Global will highlight three key platforms aimed at enabling brand expansion beyond Philippine shores. TinBo operates as a digital marketplace that facilitates cross-border transactions and gifting between overseas Filipinos and their families back home. Vortex PH serves as a scalable digital distribution channel, allowing seamless product integration and reach expansion across multiple platforms. Complementing these is Digital Ads Management, a data‑driven advertising service designed to improve campaign visibility and conversion rates for brands targeting Filipino communities worldwide.
Industry Leaders Share Insights on Global Market Entry
The event will feature presentations from top PLDT Global executives, including President and CEO Albert Villa‑Real, Chief Operating Officer Edith Gomez‑Cudiamat, and Head of International Products Paolo Castaneda. Also scheduled to speak are international Digital Solutions Head Jules Salonga and Global Marketing Head Sush Zetazate, along with other officials overseeing digital and marketing operations. Their discussions will center on the challenges and opportunities of reaching a diverse OFW population, which includes workers in the Middle East, nurses in the United Kingdom, students in Canada, and second‑generation Filipinos in the United States.
A B2B Venue for Reaching Overseas Filipinos
SYNC CITY '26 is designed as a business‑to‑business gathering for brands and merchants seeking to unlock growth in the cross‑border Filipino consumer space. By bringing together businesses and PLDT Global’s digital platforms, the event aims to help companies understand which overseas Filipino segments they are best positioned to serve. The initiative reflects a broader industry move as telecom‑linked companies expand from connectivity into marketplaces and digital advertising.
How Brands Can Join
The event will take place at 6:00 PM on May 21, 2026, at Monarch Manila in Makati City. It is open to interested brands and merchants who wish to explore collaboration opportunities. As overseas Filipinos increasingly rely on digital tools to care for their families, platforms like TinBo and Vortex offer brands a direct channel to build trust and deliver services across borders.
