DAVAO — The prestigious Designers' Holiday Bazaar (DHB) is bringing its celebrated showcase to Mindanao for the first time in its 13-year history. From September 3 to 6, 2026, the Ayala Malls Abreeza Activity Center will host an exclusive gathering of premier Filipino designers and master craftspeople under the theme "Sinag."
A Milestone for Davao and Mindanao
Founded by sisters Bea Zobel Jr. and Sofia Zobel-Elizalde, the DHB has long been a beloved holiday fixture in Metro Manila. Its expansion to Davao honors their close friend, the late Maricris Florendo-Brias, who championed Mindanao artistry. The move marks a significant step in creating a true nationwide exchange of design and creativity.
The sisters expressed excitement about discovering new talents in the region. They see Mindanao as a colorful source of innovation and craftsmanship. The Davao edition places national design icons side by side with the region's finest artisans, creating a dynamic meeting place for creative minds from Luzon, Visayas, and Mindanao.
A Bazaar with a Heart
Beyond offering unique finds, every purchase at DHB supports meaningful community work. Proceeds directly fund academic and dance scholarships managed with the Ayala Foundation and the Steps Scholarship Foundation. To date, the bazaar has supported 18 active students and funded training for over 58 young dancers.
Sofia explained that her sister's initial vision was to give back to education. Bea supports students through the Ayala Foundation's Centex Programs, while Sofia champions young artists from humble backgrounds. Many beneficiaries have gone on to professional ballet companies and top schools worldwide.
Sinag: Celebrating Filipino Creativity
This year's theme, "Sinag" or Ray of Light, celebrates the thread connecting time-honored Filipino heritage to the future. The showcase offers an exclusive curation of bespoke fashion, tropical home decor, handcrafted goods, and artisanal food. Each piece tells a story of meticulous attention to detail and regional pride.
A breathtaking cultural highlight is set for September 5, when Davao's own national artist Agnes Locsin will choreograph an exclusive live performance at the bazaar. This collaboration underscores DHB's commitment to celebrating Filipino artistry at the highest level. The performance is expected to be a centerpiece of the four-day event.
A National Exchange of Design
The Davao edition brings together premier creators from across the archipelago under one roof. Buyers and enthusiasts can explore work that spans traditional weaving, contemporary fashion, and innovative home accents. The bazaar serves as a platform for young entrepreneurs and established designers to connect with a discerning shopping audience.
Sofia emphasized that DHB has always believed Filipino creativity deserves nationwide celebration. The festive Davao showcase is designed to facilitate exchange and inspiration. It provides an opportunity for designers from different regions to share their unique artistic prowess.
Supporting Local, Sustaining Dreams
When visitors choose local products at DHB, they directly support small business owners and traditional craft communities. The purchases help sustain livelihoods and fund a student's education. The bazaar transforms shopping into an act of generosity and cultural preservation.
The four-day event promises a refined yet accessible experience for families, art enthusiasts, and design lovers. Visitors are invited to elevate their personal style and living spaces with pieces that carry meaning. This is luxury with a purpose, where every acquisition contributes to a brighter future.
An Invitation to Discover
Ayala Malls Abreeza provides an elegant and welcoming venue for this landmark celebration. The activity center will be transformed into a marketplace of heritage and artistry. Guests are encouraged to bring friends and family to explore the curated collections.
The Designers' Holiday Bazaar in Davao is more than a shopping event; it is a cultural celebration. It honors the past while investing in the future of Filipino talent. This is a rare opportunity to witness and support the best of Philippine design in the heart of Mindanao.
