DAVAO CITY — The region’s ultimate celebration of the “Tree of Life” is about to unfold. The Madayaw Coconut Philippines: A Davao Region Trade Fair will transform SM Lanang Atrium into a hub of sustainable and innovative coconut-based products from July 28 to August 3, 2026.
A Celebration of the Tree of Life
The trade fair is organized by the Department of Trade and Industry Region 11 (DTI‑11) to highlight the vast potential of the coconut industry. Visitors will discover a wide array of coco‑based goods, from gourmet food items to eco‑friendly lifestyle products. The event underscores Davao’s commitment to green innovation and sustainable local enterprise.
For years, the coconut has been an agricultural backbone of the region. This showcase moves beyond traditional farming narratives to demonstrate how processing and creativity can multiply its economic value. It is a platform where heritage meets modern market demands.
Beyond Copra: High‑Value Products
Farmers and entrepreneurs are shifting from selling raw materials to producing finished goods that command better prices. The fair will feature coconut milk, virgin coconut oil, coconut sugar, and even dairy‑free alternatives that cater to global health trends. These products illustrate how local ingenuity is unlocking new revenue streams.
Non‑food innovations are equally impressive, with exhibitors presenting coco‑shell home decor, coconut fiber textiles, and natural cosmetics. These items prove that almost every part of the coconut can be transformed into a saleable commodity. The fair invites buyers to see the coconut not just as a fruit, but as a versatile industrial resource.
Supporting Farmers and MSMEs
At its core, the Madayaw Coconut Fair is an economic empowerment initiative. It gives smallholder farmers, cooperatives, and micro‑enterprises direct access to a broader consumer base. The Department of Trade and Industry is committed to helping these producers move up the value chain, from farm to finished product.
The fair is backed by the Coconut Farmers and Industry Development Plan, which provides training, equipment, and marketing support. Participating exhibitors have undergone product development sessions to ensure their goods meet retail standards. This comprehensive support helps local communities build sustainable livelihoods.
A Platform for Innovation and Design
Beyond the sales booths, the event serves as a networking and learning platform. Design experts from the Design Center of the Philippines have collaborated with local artisans to improve packaging and branding. This ensures that Davao’s coconut products can compete in both domestic and international markets.
Business‑to‑business matching sessions are also part of the fair’s agenda, connecting producers with potential wholesale buyers and investors. The goal is to create lasting commercial relationships that extend far beyond the fair’s duration. This strategic approach turns a week‑long event into a catalyst for long‑term industry growth.
How to Join the Fair
The Madayaw Coconut Philippines Trade Fair is open to the public daily from July 28 to August 3 at the SM Lanang Atrium. Admission is free, inviting families, entrepreneurs, and tourists to explore the best of the region’s coconut industry. Attendees can expect to sample, shop, and learn about the future of this iconic Philippine crop.
