DIGOS CITY, Davao del Sur — The Department of Trade and Industry – Davao del Sur Provincial Office (DTI DSPO) is set to transform the Atrium of Gaisano Mall of Digos into a celebration of the “Tree of Life.” The N’yogan sa DavSur 2026 Trade Show, running August 19 to 20, 2026, will showcase the best of the province’s coconut industry, from organic wellness products to eco‑friendly home décor.
A Marketplace for the Tree of Life
The trade show brings together local Coconut Farmer Organizations and Coconut‑based Enterprises, offering them a prime retail platform in one of Digos City’s busiest commercial centers. Shoppers can browse a wide array of products that demonstrate the versatility of the coconut, transforming the humble nut into high‑value goods. Every purchase directly channels income back to the farming communities of Davao del Sur.
The event is anchored on the national Coconut Farmers and Industry Development Plan (CFIDP), a multi‑agency program funded through the Coconut Farmers and Industry Trust Fund Act. This framework provides farmers with technical support, processing equipment, and marketing linkages to help them move up the value chain. The trade show is the visible result of months of enterprise development and product innovation.
From Skincare to Home Décor
Visitors to the Atrium can expect a diverse selection of coconut‑based products that go far beyond traditional cooking oil. Stalls will feature organic virgin coconut oil, coconut sugar, coco nectar, and healthful herbal teas. These food items are complemented by natural skincare products such as coconut oil‑infused soaps and moisturizers, which appeal to the growing market for sustainable personal care.
Beyond wellness and beauty, the trade show highlights the creative potential of coconut by‑products. Artisans will display handcrafted home décor items made from coconut shells and coir fibers. These eco‑friendly crafts turn agricultural waste into functional and decorative pieces, proving that sustainability and style can go hand in hand.
Empowering Local Communities
At its core, N’yogan sa DavSur is a livelihood initiative. The trade show provides smallholder farmers and micro‑entrepreneurs with direct access to consumers, bypassing layers of middlemen that often eat into their profits. By selling directly to shoppers, these producers earn more from their harvests and gain valuable market exposure.
DTI Davao del Sur has been instrumental in preparing the participants for this event, offering product development assistance, packaging design support, and business matching services. The agency’s goal is to help these enterprises become self‑sustaining and competitive beyond the two‑day event. The trade show serves as both a celebration and a launchpad for long‑term growth.
A Growing Industry in the Davao Region
Davao Region remains one of the Philippines’ top coconut‑producing areas, and events like N’yogan sa DavSur reinforce its position in the industry. Recent DTI‑led trade fairs in the region have generated tens of millions of pesos in sales, demonstrating strong consumer demand for high‑quality coconut products. The Digos trade show adds to that momentum, putting Davao del Sur’s coconut enterprises in the spotlight.
